Case studies in Leading at The Edge

Business　Communication　System（AT＆T/Lucent　Technologies）
:Back to the future

a, What is the AT&T?
AT&T :
＊The company began its existence as Southwestern Bell Corporation

＊An American multinational telecommunications corporation headquartered in United States.

＊It is the second[citation needed] largest provider of mobile telephony and largest fixed telephony provider in the United States, and is also a provider of broadband subscription television services.

BCS :

＊The arm of AT&T

＊BCS had a　charter to design, develop, manufacture, market,
sell, and support communication systems for large and small
enterprise around the world.

Pat Russo:
*She became a president in 1993.
*She focused on her vision for the business.

b, The particular challenges that the leader faced

There are mainly three problems of BCS .⇒she  sets steps for the goals.

①By the early 1990s, the company lose the impact and declined revenue.
     ⇒To restore the financial health of the organization.

 ②More than half of employees had negative view about the business.
      ⇒All employees at BCS need to feel that they are valued and valuable.

③Customers were increasingly unhappy with the services of BCS.
      ⇒To heighten the customer  satisfaction.

C, How the leader demonstrated ‘their competence, their ability to motivate, and their genuine concern for others.’ *To sets three steps in order to achieve the market-share leaders in the industry.

*To emphasis the assistance and expertise of others.goals.

*To make new culture in the office: how to treat employees, the effective use of everyone’s capacity

*To convey information equality and reinforce open communication.

*
Tosupport creative solution in difficult situation and keep aggressive

*To celebrate any size of wins and victories.

*To have balance between optimism and ‘reality check’

*To show her confidence to others and realize the limitation of herself as a leader

d, As part of c, above or separately, describe how at least three of Shackleton’s leadership strategies were used by the leader to effect positive change in his or her company.

①Establishing the visions　and the effect using others’ talents！(Clarify the final goal as the company and short-term steps for it.)

②Open communication system！  (To break down barriers for employees and attitude to listen make well decision making.)

③Celebrating success！(To keep everyone’s motivation high.)